How did the profession of financial planning develop out of this convergence?

Financial planning as a distinct profession began to take shape in the late 1970s. While giving financial advice was not a new thing, it had become synonymous with the sale of products. As the general public began to show a lack of faith in public pension funds and baby boomers got older and had more disposable income, financial planning type advice was increasingly sought. Boomers began to ask financial planning type questions of their "product" advisors - questions few "advisors" were capable of answering. The traditional pillars dictated the services provided were done piecemeal. Financial planning, using all financial factors like insurance, retirement planning, estate planning, education planning, to name a few, was not available.

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